PartnerPage hosts your partner directory on its own infrastructure. Its paid tier — the one that unlocks custom-domain and SEO features — starts at $500/mo. Integrations Directory is a WordPress plugin that lives natively on your own site — from $16.59/mo, with the integration SEO already built in.
The short version
Choose Integrations Directory if…
You run on WordPress, you want your integration pages on your own domain building your own SEO, you have 10 to hundreds of integrations, and you’d rather not pay four figures a month for it.
Choose PartnerPage if…
You need partners to log in and manage their own listings, you want built-in ratings and reviews, or you need enterprise SSO/API — and a $500–$2,000/mo hosted platform fits your budget.
Your domain, or their subdomain?
PartnerPage is hosted software — your directory renders on PartnerPage’s own infrastructure, not as native pages in your CMS on its standard plans. Those plans offer two setups: you point a subdomain (partners.yourcompany.com) at their servers via CNAME, or you front it with a CDN/proxy path. Enterprise clients can go further and serve it under their own root domain — that is how Zapier (zapier.com/partnerdirectory) and Apollo (apollo.io/product/integrations) run their PartnerPage directories — but only via a top-tier plan plus a CDN proxy or custom API build. On the subdomain setup, PartnerPage’s own help center notes that the directory “would be considered net new” for indexing, and recommends the CDN path instead so traffic is “indexable under the main domain.”
And here’s the tell: PartnerPage’s own live customers are running the subdomain setup its docs warn about. Look where their rankings land (estimated monthly search volume, Ahrefs, July 2026):
| Ranking for… | Searches/mo | …and who owns it |
|---|---|---|
| “the jay group” | 1,300 | Loop #3 — on loop.partnerpage.io |
| “nri distribution” | 800 | Loop #1 — on loop.partnerpage.io |
| “dripjobs” | 1,300 | DripJobs — on dripjobs.partnerpage.io |
| “cin7 integrations” | 200 | Cin7 — on cin7.partnerpage.io |
These are real, valuable rankings — the catch is where the win lands: every one of those pages builds authority for a domain the customer doesn’t own. Cancel PartnerPage and the rankings leave with it. Integrations Directory is a WordPress plugin, so every /integrations/… page is native on your root domain from day one — full control of the HTML, schema, and canonicals, and the SEO equity stays yours.
“By default, PartnerPage runs your directory on their infrastructure. Integrations Directory builds it into your own site.”
Roughly one-thirtieth the cost
Integrations Directory
$199/yr
≈ $16.59/mo · every feature on every plan · 30-day free trial
PartnerPage · Growth
$500/mo
≈ $6,000/yr list · features gated by tier
PartnerPage jumps from a free tier (capped at 15 partners) straight to $500/mo. Integrations Directory is every feature on every plan, no per-partner pricing — about 3% of PartnerPage’s Growth list price.
The honest comparison
Including the two rows where PartnerPage wins today.
| Capability | Integrations Directory | PartnerPage |
|---|---|---|
| Hosting | Native on your WordPress site & root domain | Vendor-hosted (subdomain by default; root domain only on Enterprise + CDN proxy) |
| SEO equity to your domain | Full, by default | Subdomain “net new” per their own docs |
| Schema / AIO out of the box | SoftwareApplication JSON-LD, OpenGraph, canonical, breadcrumb | Limited page-level control |
| Filters | Unlimited, multi-group (OR / AND) | Custom filters |
| Sort modes | 8 (Featured, A–Z, Newest, Custom, Popular…) | Basic |
| Badges / tiers | Yes | Yes (Growth+) |
| Click + search-demand analytics | Yes, all tiers (incl. no-result searches) | Limited |
| Richer profiles (video, gallery, resources) | Yes | Partial |
| Lead capture (leads stay on your site) | Yes | Referral routing (their platform) |
| Partner self-service / claiming | Not yet (roadmap) | Yes |
| Ratings / reviews | Not yet (roadmap) | Yes (Growth+) |
| Multilingual (WPML / Polylang) | Yes, all tiers | Enterprise only |
| SSO / API | Via WordPress ecosystem | Enterprise only |
| Free option | 30-day free trial, all features | Free up to 15 partners |
| Price for unlimited items | $16.59–$29/mo | $500/mo (Growth) |
What PartnerPage does that we don’t (yet)
Straight up: PartnerPage lets partners claim and edit their own listings, has native ratings and reviews, and offers enterprise SSO, API access, and localization. If partner self-service is central to your program, they do that today and we don’t — both are on our roadmap. Integrations Directory is built for the company that wants to own and control its directory, not run a full partner portal.
Already on PartnerPage?
Export your partners and bulk-import them into Integrations Directory via CSV in an afternoon — then set up redirects so the traffic you’ve built starts landing on your own domain going forward, where it compounds for you instead of your vendor.
Common questions
Does PartnerPage host my directory on my own domain?
Not on standard plans. By default the directory is served from PartnerPage’s infrastructure — either on a subdomain (partners.yourcompany.com) via CNAME, or fronted by a CDN/proxy path — rather than built as native pages in your own CMS. Enterprise clients can serve it on their own root domain (as Zapier and Apollo do), but that takes a top-tier plan plus a CDN proxy or API build. Integrations Directory creates real pages on your own WordPress site from the start.
Is a subdomain actually bad for SEO?
PartnerPage’s own help center says a subdomain “would be considered net new” for indexing and recommends a CDN setup so traffic is “indexable under the main domain.” On standard plans the pages are served from PartnerPage’s infrastructure, not built into your site. Integrations Directory puts every page natively on your own root domain, so the equity is yours by default.
Do I need WordPress to use Integrations Directory?
Yes — it’s a WordPress plugin. If your marketing site runs on WordPress, you can have a directory live in about ten minutes.
Can partners edit their own listings?
Not yet — partner self-service is on our roadmap. If that capability is essential to you today, PartnerPage offers it and we’ll tell you so honestly.
How much does PartnerPage cost compared to Integrations Directory?
PartnerPage’s Growth plan is $500/mo (about $6,000/yr list). Integrations Directory is $29/mo, $119/6 months, or $199/yr (about $16.59/mo) — every feature on every plan, with a 30-day free trial.
Own your integrations directory — and all the SEO it earns.
Start free for 30 days. No card charged until day 31, and you keep your content if you cancel.
This is an independent comparison. PartnerPage is a trademark of its respective owner; Integrations Directory is not affiliated with or endorsed by PartnerPage. Based on publicly available information and list pricing as of July 2026. Sources: partnerpage.io/pricing; PartnerPage help center; Vendr; Ahrefs.